Nick Buzz recounts creating his first paid digital product after gaining attention anonymously on X.
Insight
Nick Buzz Says Aggressive and Controversial Marketing Acquires Clients
“You constantly have to market yourself. You have to be out there. You have to be aggressive. You have to have a tone that brings people in. It's okay if you're controversial. It works.”
Assertion Not checkable as stated
Nick Buzz Scaled Baked From $0 to $160k MRR With Two Founders
“End of July is when we made our first money from Baked, and then in August, we took it to 24,000 dollars, monthly recurring revenue. Next month, we made 48,000 recurring revenue, 94,001 10, one 20, One 60, and then I'd flatline to, like, one 20, a hundred, and…”
Insight
Nick Buzz Says Faceless Accounts Succeed Through Authentic Storytelling
“It's okay to start anonymous or just faceless account. While you do that, be as authentic as possible. Don't be a guy who's just pushing out marketing or money and stuff. Talk to people. Interact with them. Tell your story in a way that people are inclined to …”
Assertion Not checkable as stated
Nick Buzz Made $90,000 Annually From a Single Freelance Client
“Little did I know that the client stayed with me for the next three and a half years. So I was making around like 80 or 90,000 dollars a year just doing freelancing.”
Disclosure
Nick Buzz Initially Doubted the Market Needed Another Design Agency
“When she said we should start Baked, I said, no, I don't believe that the market needs one more design subscription agency.”
Assertion Not checkable as stated
Nick Buzz Earned $3,200 on His First Day of College
“Around 2016, some dev found me on Dribbble and the dev recommended me to the client. I just worked with them for like two days and they gave me 3200 dollars. I was like happy. I'm like, first day of university and I made 3200 dollars.”