Nick Buzz Says Faceless Accounts Succeed Through Authentic Storytelling
Nick Buzz · Faceless: From Immigrant to $1M/Year · Sep 1, 2024 · at 17:08
Nick Buzz, co-founder of the design subscription agency Baked, shares practical guidance on how he built a seven-figure brand without initially revealing his identity online.
0:00 / 0:18exact quote · 18.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“It's okay to start anonymous or just faceless account. While you do that, be as authentic as possible. Don't be a guy who's just pushing out marketing or money and stuff. Talk to people. Interact with them. Tell your story in a way that people are inclined to talking to you.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Nick Buzz
Nick Buzz Says Aggressive and Controversial Marketing Acquires Clients
“You constantly have to market yourself. You have to be out there. You have to be aggressive. You have to have a tone that brings people in. It's okay if you're controversial. It works.”
Nick Buzz Scaled Baked From $0 to $160k MRR With Two Founders
“End of July is when we made our first money from Baked, and then in August, we took it to 24,000 dollars, monthly recurring revenue. Next month, we made 48,000 recurring revenue, 94,001 10, one 20, One 60, and then I'd flatline to, like, one 20, a hundred, and…”
Nick Buzz Made $90,000 Annually From a Single Freelance Client
“Little did I know that the client stayed with me for the next three and a half years. So I was making around like 80 or 90,000 dollars a year just doing freelancing.”
Nick Buzz Initially Doubted the Market Needed Another Design Agency
“When she said we should start Baked, I said, no, I don't believe that the market needs one more design subscription agency.”