Mezzadra: Floga generated over $120K in 24 hours from lifetime deals
Umberto Mezzadra · My App Made $120K in 24 Hours · Mar 29, 2026 · at 1:28
Umberto Mezzadra, founder of yoga app Floga, discusses the revenue generated during the app's initial pre-launch.
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“We pre-launched it in May, 2025 with a lifetime deal, and we generated over 120,000 dollars in just 24 hours.”
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More from Umberto Mezzadra
Mezzadra: Never reveal product pricing before actual launch day
“I never, ever show the price product before the day of launch, because otherwise people are going to make the purchase of this decision based on price. During the warmup campaign, they need only to evaluate the purchase of the product based on the features and…”
Mezzadra: Lifetime deals are the smartest way to raise non-dilutive capital
“Early stage, a lifetime deal is the smartest move you can make. You're basically raising capital from your customers without giving away equity, control, board seats, and getting amazing feedback. So I don't think there is anything better than this.”
Mezzadra: Lifetime deal launches must enforce a strict no-refund policy
“And then set a clear line, so no refunds, ok? Otherwise, your lifetime deal gets jeopardized.”
Mezzadra: Paying early users give better feedback because they are invested
“If someone invested is going to be interested in making the app work, so it's going to give you Some very good suggestion is gonna cheer you up even.”
Mezzadra: Limiting deal quantity and time window eliminates buyer procrastination
“Lifetime deals, which are always limited in a number and limited in the in timeframe. And this gives two levers to basically reduce the procrastination that basically everyone has and it works very, very effectively.”