Mezzadra: Never reveal product pricing before actual launch day
Umberto Mezzadra · My App Made $120K in 24 Hours · Mar 29, 2026 · at 10:16
Floga founder Umberto Mezzadra discusses pre-launch email marketing tactics that generated $120K in 24 hours.
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“I never, ever show the price product before the day of launch, because otherwise people are going to make the purchase of this decision based on price. During the warmup campaign, they need only to evaluate the purchase of the product based on the features and the long term vision. If you put the price, you kind of ruin the whole thing because there is going to be this other element that they cannot unsee anymore. And so never show the price before the actual launch date.”
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More from Umberto Mezzadra
Mezzadra: Lifetime deals are the smartest way to raise non-dilutive capital
“Early stage, a lifetime deal is the smartest move you can make. You're basically raising capital from your customers without giving away equity, control, board seats, and getting amazing feedback. So I don't think there is anything better than this.”
Mezzadra: Lifetime deal launches must enforce a strict no-refund policy
“And then set a clear line, so no refunds, ok? Otherwise, your lifetime deal gets jeopardized.”
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“If someone invested is going to be interested in making the app work, so it's going to give you Some very good suggestion is gonna cheer you up even.”
Mezzadra: Limiting deal quantity and time window eliminates buyer procrastination
“Lifetime deals, which are always limited in a number and limited in the in timeframe. And this gives two levers to basically reduce the procrastination that basically everyone has and it works very, very effectively.”