Marc Lou: Pre-sold an unbuilt software tool on a cold sales call
Marc Lou · The Underdog: From $10/hr to $1.5M/Year · Aug 5, 2024 · at 6:15
Solopreneur Marc Lou describes his transition from building unvalidated software to pre-selling a product concept to an Australian business before writing any code.
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“Why don't you just try to sell it before you make it? I listened to him. I did exactly what he told me. I sent some cold emails, and I'm supposed to have the call with his business in Australia. It's the first time I do a, like, a call with a lead. I'm thinking like an engineer, and I'm, I feel like I'm scamming her just talking to her, but she's so friendly. She's like, yeah, so what is your idea? And in the end of the call, after 42 minutes, she's like, all right, yeah, send me the invoice, I'll pay.”
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