Solopreneur Marc Lou describes the operating rules he adopted for his software businesses after being fired from his corporate engineering job.
Insight
Marc Lou: Building in public hedges against failed app launches
“I also decided to, at the same time I built stuff, I'm going to try to share this publicly so that people can see it, so that if my app goes wrong, if nothing happens, then in the worst case, maybe I'll have created a little following that's for the next proje…”
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Marc Lou: Viral marketing skits boosted monthly revenue from $1K to $4K
“And I started to make those, like, skits where I would go on a podcast with Joe Rogan, or I would be on a movie with Leonardo DiCaprio, and this did really well. Like, people felt that I was having fun, and that's where my revenue went from, like, around a tho…”
Disclosure
Marc Lou: ShipFast monthly revenue hit $135,000 following a YouTube feature
“And there's obviously the YouTube episode that came a little bit later. Added lots of revenue to the product, ShipFast. So it went from, like, 50,000 dollars a month to somewhere around 85,000 dollars on the first month, then 135 In the second month, a 135 in …”
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Marc Lou states he failed approximately 30 startups before succeeding
“I failed 30 startups around that”
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Marc Lou lived with parents and earned $10/hr building first app
“As I chose a different path, I lived with my parents, working as a waiter part-time, like at night, basically, to make, I think, 10 dollars per hour. I was so arrogant that I spent a year working on this app.”
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Lou: Six-Month AI App Venture Acquired Zero Customers
“It took six months to make an app, but we didn't get any customers.”