Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q All right, cool. Thank you for sharing all that, Rob, sharing all those metrics, being super transparent about that. I love that. We're going to get all into the build in public thing, but I do have to understand about your background. How do you get into building on X, building apps and making money with an app online? What's your backstory?
A I went through the traditional route my entire life. I studied hard at school, got a good degree in computer science from a good university, and then I became a software engineer, and that was until my first employer laid me off, and with that, I decided I was done with corporate, and that's what led me to start my journey on X back in early twenty-twenty-three. Over the next two and a half years, I built and launched five products that made in total a whopping zero dollars, and while it sucked, it taught me three Three fundamental things. Firstly, that distribution matters. Secondly, that monetization matters from day one. And thirdly, that you need to focus on building painkillers, not vitamins. But the biggest thing of all of it was that through sharing the hard times along with the wins, I built trust within our community. I posted every single struggle and failure that I had along the way. And that is what led me to the breakthrough.
AI assessment note: “until my first employer laid me off, and with that, I decided”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Okay. So the breakthrough you mentioned, this is one of the big reasons why I wanted to bring you on the channel, Rob, is this The whole idea of building in public. Obviously you hadn't created the SAS yet. Super X didn't even exist at this point. What was that breakthrough? Tell me that story. What happened there?
A After I'd had these five failures for me, money at that point was becoming this thing that was really, really scarce. And I was getting really, really anxious. I literally hadn't made any money in over a year. So I made this post and it shared all of my failures and it blew up. It got about 150,000 views on X. And with that came one comment. That said, I should start a development agency using my skills. So with the momentum of that initial post, I immediately announced I was starting this development agency and I got my very, very first 3000 dollar client from that initial viral post. From there, it started to go really, really well. And the wildest part of all of this was that all of these clients were coming through X inbound to my DMs through my viral posts. I started to post more and more, trying to get more and more clients and drive more and more revenue. So when I started to get these viral posts, everything in my life Kind of felt like it was clicking together because I felt like what I'd seen others do in the past on X was finally real and possible. In hindsight, that vulnerability was what made it reach out to so many people because so many people feel this way too. But I had no process to create this content to drive in these clients. So I built one and soon enough I was using AI data and analytics to systematically create viral content on X. And through that I was …
AI assessment note: “So I made this post and it shared all of my failures and it blew up.”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Okay, so you realize the power of building public. You build this sort of dev agency around it, which is amazing. Most people would probably stop there and be like, wow, this is like amazing money, and this is awesome. I get to travel the world and do this, but That wasn't enough for you. You wanted to take it to the next level. So what happened next?
A At the end of 20, 24, I had a few things going on. So I had problems with the employee that I'd hired. I had a relationship that was breaking down and I realized that actually building products for other people was completely unfulfilling. In January, 20, 25, I made this new year's resolution where I decided I'm going to start vlogging. That was then when I posted this post that a lot of people now know me for. I shared how filming in public was like. And this was while I was at the airport in Amsterdam, flying to Rio de Janeiro. And then when I landed in Rio de Janeiro, I opened my phone and this post had over a million views. And all of a sudden this was like another breakthrough, another viral post, but the scale to which this went viral was beyond my craziest imaginations. And the timing of everything just made sense. I'd started vlogging. I closed down my agency, and this was also when I was starting to build Super X. But those first seven months in reality were absolutely brutal. I got hospitalized in Guatemala with Food poisoning. A few months later, I got hospitalized again in Colombia and all the time X kept changing their API all the time. So that was causing stability issues in SuperX. And every day I'd open my inbox and see tens of messages saying that SuperX was down. But I kept building and I kept posting and I look back at this now and I realized that I was incre…
AI assessment note: “I closed down my agency, and this was also when I was starting to build Super X.”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q Okay, cool. Super cool business. A lot of people watching the channel want to see that this is a real business that's making over 10,000 dollars a month. Could you show us some of the analytics, Stripe, or whatever you look at on a daily basis?
A So this is our Stripe dashboard. This is our MRR. The majority of it here, the rest is over on Lemon Squeezy. We recently migrated. You can see our net volume since we migrated about a month ago. The majority of our revenue is through subscriptions. So our trial rate right now is around actually about 30%. This is adjusted because we recently migrated over We've got about 60 active trials right now, and our churn is close to about 30% as well, but we're trying to get it down right now. Since I started using Super X properly back in about April, you can see the majority of my impressions have started to skyrocket, and since then I've been able to keep about 100,000 impressions a day, and this is where 95% of the traffic and most of our users have come from. Since I started posting about two and a half years ago, I never in my wildest imaginations expect To get numbers like this. And it's only really happened since I started following the data before that. And I was posting randomly. I was getting, as you can see, completely inconsistent impressions. And now we're looking at about a 100,000 impressions a day.
AI assessment note: “So this is our Stripe dashboard. This is our MRR.”
