Q to switch topics now to the growth because everyone knows who's watching this. You'll read all the comments. They'll say, okay, you don't talk about the marketing enough. Building stuff is easy now, but as I understand, you were the builder. And the marketer and the growth person. You did all this by yourself. What I want to understand is how did you actually grow this thing and get users?
A In the beginning, I didn't know what worked. So I literally just tried a bunch of different formats and I started posting around 40 times a day on 12 different accounts. Volume really matters here. What ended up working for me was the classic, you know, GDC girl reaction video with a demo on it. That's what one of my biggest competitors was doing and they were just killing it with it. I was broke so I couldn't pay For clips, I couldn't pay for another creator, so I just told my girlfriend at the time, now wife, to help me record some reactions herself, and she honestly killed it. We started posting twice a day. It wasn't until after 40 posts that I finally found a hook that worked, and I knew I just needed to spam that in both TikTok and Instagram. When you start seeing that a format starts to work, put all your energies into that. That alone, with only that account, I was getting around 10 K views a day, which was all I needed To get to my first one K a month. With that, I immediately reached out to my friends and I wanted to scale this and I hired another UGC creators. It was honestly very hard to get her account. This other creators account going on both tick tock and Insta. But after 14 days, we finally cracked one video, which organically got around 20 K views. Knowing how views convert to downloads is very tricky. In my case, 10 K views A day was getting me around two to …
AI assessment note: “What ended up working for me was the classic, you know, GDC girl reaction video”