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Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q So, I mean, what I'm hearing from you is influencer marketing is huge for you. Your app maybe wouldn't be where it is if you didn't focus so much on influencer marketing and I have a lot of questions about that. What would be your playbook if you were starting over today? What would be your step-by-step process to find and land influencers so that your app can generate revenue?
A Yeah, so I'll break it down in a few steps. Um, step one, if you're just starting out, DM a hundred people a day. Step two, the first words of your DM should be paid promo and then like question mark or paid promo for your company, et cetera. Influencers get hundreds to thousands of DMs a day. They will skip your DM if your first two words aren't something that's captivating to them. So what's more captivating than basically I will pay. Step three, when starting out, I would bought your personal Instagram account with followers and then pay to verify your account to establish more credibility. Once you start doing a few influencers deals, that's what I would switch from your personal account to your business account. Cause then people will recognize your business account more. Step four, stop wasting your time DMing with them. I think this is one of the most important parts to getting a profitable deal. Negotiating is 1000 times easier when you're on the phone with someone And they can feel kind of your presence and your voice. So once they respond, text them your phone number and just say, Hey, let's hop on a call soon. Sometimes they'll call you literally in that moment. Other times they'll be like, Hey, when are you available? Or I'm busy today. If they say I'm busy today, what's your offer? And they're trying to kind of hard close you don't fall for it. Just say, okay, just…
AI assessment note: “I'll break it down in a few steps. Um, step one”
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q is if you were to start over today, obviously you did this in the last couple of months, but a lot of people are going to be watching this thinking, how can I do this right now in 20, 25 in 20, 26, if you had to start over, what would be your step-by-step process for creating a somewhat viral app like you did if you were to start over?
A Yeah. So step one obviously is the idea that I think that's one of the most important parts along with distribution. There's a lot of talk now that distribution is the most important part. I kind of pushed back against that because if you don't have a viral idea in nature, distribution doesn't matter. So in my opinion, there are three pillars for a good idea, uniqueness, helpfulness, and the gotcha moment. You need uniqueness. So it catches eyes. You need helpfulness. So it has some stickiness and you need that gotcha moment. That's built into the app that easily conveys what your app does in about five seconds. The gotcha moment is the moment that's going to stop someone from scrolling, think, I need to try this app out. That idea, the gotcha moment, would be in the back of my head whenever I'm designing apps. I go, what could be something that I could seamlessly integrate into a TikTok, YouTube short, whatever, that will get someone to stop scrolling? Right around the time I launched Wrestle.ai, I launched another app in collaboration with an influencer that had a million followers. This app, however, was not a novel idea like Wrestle.ai. It was a concept similar to like RizGBT and Plug.ai. Both wrestling AI and this app got around over a million, close to two million impressions at the time, except wrestling AI was getting conversions, getting downloads and doing really well…
AI assessment note: “So step one obviously is the idea that I think that's one of the”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q All right. You shared earlier that you tried to work with developers before and build stuff. Didn't really necessarily work out super well, but now, as I understand you vibe coded this entire thing and you didn't have a crazy background in development or engineering. Tell me a little bit more about that. Did you actually vibe code this app yourself?
A Yeah. So this all started. Uh, six months ago around in June, I was scrolling on social media. I saw an ad for a vibe coding platform called for work. And it said I built seven apps in a week and I go, that can't be true. And I decided to try it out. I don't know how to code at all, but I do understand the systems and how to get conversions from these apps and how to build kind of viral ideas. So I used work for whoever doesn't know is a vibe coding platform. And I also leveraged a bunch of public APIs out there to build some of the functionality. It took me around a month from The idea to being live on the app store from June to July first, that's when I launched. And in that month, it was just a bunch of attempts with chat GPT and Rourke to build something that kind of works. Basically I would try to port the app from Rourke to test flight. And there was just a bunch of issues. So anytime there was an issue with expo, I would just copy the logs, throw the logs into chat GPT. And I kind of had chat GPT as my advisor and it kind of guided me Through this whole process. Now I had to hire out one developer to integrate payments and authentication. I spent the first week of June on Roark prompting nonstop until I got something that I like from there. I passed it onto the developer. If you need something simple as integrating a paywall, that's a super easy task. So I paid someone o…
AI assessment note: “I spent the first week of June on Roark prompting nonstop until I got something”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q that. That's amazing. And it's absolutely insane that you vibe coded this in the last few months. I know a lot of people watching this are saying right now, okay, that's cool. You built it, but building doesn't matter anymore. It's all about distribution. So let's talk about it. How did you market your apps and how do you think about marketing your apps and getting users and making revenue?
A Yeah. So my whole strategy, when it comes to marketing these apps, it's all been from influencers, just influencer marketing, quick, Snapping the gotcha moment, just kind of keep going and scaling that up. I think influencer marketing is so valuable so much that my co-founder is actually one of the biggest people in the wrestling influencing space. So we launched with him. He was a great first push for us. When we released, we set up a pre-order to be on the top charts. So the day we released, we were like 18 on the app store just from his influence. And then going into month two, that's when we began to kind of saturate his audience, which you always have to be wary of. From there, I took about 500 bucks and I'm like, all right, now that we've saturated Caden's audience and we're a little bit known in the wrestling industry, we took the money, threw it into marketing and generated so far. Now we're at like 13 K for this month. I'm probably gonna have to invest another two 50 before the month ends, but influencer marketing has just been great for us.
AI assessment note: “my whole strategy, when it comes to marketing these apps, it's all been from influencers”
