Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q about building a profitable side project like Dimitro and hundreds of other founders, just like him head to the first link in the description to learn a bit more about the Academy and see if it's a fit for you. Now let's get back to our interview with Dimitro. Okay. Now we have a working product, but how do we get customers? Which marketing channels work for you the best?
A Okay. Okay. So when I started, it was like, I was trying almost everything. And then I saw, for me, Twitter worked, Google worked. These are currently major channels for me. Then you have a lot of unobvious channels like Zapier, Make. A lot of people are using these tools for their businesses automating, and if you can put your products onto these platforms, you know, people will find you. Also, of course, it was Product Hunt launch. It helped me with the awareness, and it helped me with the boosting my SEO. Some unobvious channel for me, I probably will invest more in it, is YouTube. Somebody posted tutorial how to send cold emails with my product, and I saw, like, paying customer coming from YouTube, and I thought, wow, I can also publish tutorials on YouTube for this kind of technical product, and people still can find me in SEO and Google. It's pretty hard to get to the first position, but for some keywords, Google also shows videos, you know, like YouTube videos, so you can post YouTube video, and you can be around pretty high, you know, it's kind of hack, I would say, you know.
AI assessment note: “Twitter worked, Google worked. These are currently major channels for me.”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q Okay, cool. You got customers, but how about keeping them? How do you deal with churn?
A Of course, I'm asking customers when they cancel subscription, they have pop-up and they can choose reason and write their reason. But it didn't help because somebody answers, we don't need this product anymore, something like that, you know. So I started reaching out through emails. I was checking their profile, their company, what was their use case? What was the reason they specified? And then I was like, Trying to guess why they churned. And then I was like saying, you know, one yes, no question. Did you churn because of, uh, let's say pricing and people started to answer, you know, like, yes, yes, I did it because of that and so on. And I almost got a 100% success rate of getting these answers. It's a lot of manual work, but this is good because it was building mental model in me. Why, how people use my product, why they churn and what happens. You need to talk In support to people, you need to talk off the charm because sometimes you just realize somebody came and they're not your customer. And one of the ways to fix this is to change your marketing, you know, to change your copy. For example, I was getting some people who were expecting my product to be like no code. So I emphasized that it's for developers, you know, it's like, you need to write code to integrate my product. For me, it was like, let's 11 person per month. Now it's close to seven. I want to get it down l…
AI assessment note: “I started reaching out through emails. I was checking their profile, their company”
