Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q All right. So now we got the full framework. Thank you for sharing that David. Uh, but I wanted to just have you just touch on something really quick. Cause you mentioned it. Uh, the multi-account strategy and having multiple different accounts. Could you just really go into the details of that? Cause I think, uh, that would be really helpful for people watching.
A The multi-account strategy is once you find a viral series, you can start creating new accounts, but this time you don't actually need to work with big creators because you can just find charismatic UGC people that can just basically take this viral video that you've figured out and just have them remake it. In the past, we at one point had five different Genie accounts, all posting similar content. Five accounts across three platforms. So 15 videos going out every single day. Many of our accounts only have like tens or sometimes hundreds of followers, and there's a repost or recreate stuff from our main account. And in some cases, which is ridiculous, the account with 48 followers will get more views than our main account with 55 followers, even when posting identical videos. And this is why it's so important to make multiple accounts, in my opinion, because perhaps your video about how to use AI to help you do research only hit the engineering student side of TikTok. But the same video would be just as helpful to poli-sci majors or literature majors. By recreating multiple counts and recreating the content, you can increase the likelihood that you're squeezing as much of the upside as possible out of your piece of content and hitting all of these different pockets of TikTok.
AI assessment note: “The multi-account strategy is once you find a viral series, you can start creating new accounts”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q So we talked a lot about finding content ideas, working with influencers, but what happens when we create content? It works. It gets a ton of views. What do we do next?
A As you kind of methodically track how well your content is doing it, it becomes pretty apparent that some ideas and some videos work way better than others. You want to basically kill the videos that don't convert. And explore variations of the better converting videos. And so I've been talking a fair amount now about how to actually get to a viral video and it'd be really tedious to restart the cycle every single time. But the good news is that once you have one viral video, you can basically milk that discovery into 10 X or even 100 X the initial views of finding that viral video. So when you find that video, your goal is to somehow turn that video into, into a series. Series is kind of like basically reposting the same video over and over with subtle variations. You might think this is unrealistic. Like, how could the same video continue to go viral over and over? But the unfortunate truth is that most people, even you and I, are creatures of habit, and we just like seeing the same things. So you want a video that you could basically slightly tweak and repost multiple times a week that's still fun for the audience. Some viral series that maybe you've seen is a guy tries to see how many sticks of spaghetti it takes to hold his weight. It's sticks of spaghetti one time, it's coat hangers another time. When he gets really rich, maybe he'll try with an iPad or something. But bas…
AI assessment note: “when you find that video, your goal is to somehow turn that video into, into a series.”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q All right. So let's talk about deals. How do you structure these influencer deals and how do you get the most bang for your buck? If you know what I'm saying?
A So when you're structuring deals with influencers, one high priority that you want to set is you want incentives between you and the influencer to be aligned. So you should both want a great video that converts. The most obvious thing is that you should try to avoid paying upfront for the video, and most may pay half upfront. This is because most influencers are fantastic people, but some influencers will just try and drop a half-assed video once they get the money into their account, and also generally just lose all of your leverage once the payment is completed. You want to try to split some of the payment so that some percent of it comes from the number of conversions that they bring you. And you could track this via coupon code or UTM link. And if they don't want to do that, they could at least, you could at least give them some affiliate bonus. Like, oh, if the video gets X amount of views, then we'll give you an additional payment on top. Or if the video gets certain amount of clicks in the link in bio, we'll also give you another bonus. The other thing that comes with structuring deals with influencers is you want to pay the least amount price per video that you can. And one way to do that is you could actually purchase influencer partnerships in bundles. So you could say, oh, let's do a partnership of maybe three videos or 10 videos, right? And then say, how about inste…
AI assessment note: “purchase influencer partnerships in bundles. So you could say, oh, let's do a partnership”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q All right. So let's talk about UGC. Instead of hiring influencers, you can bring people in house to create content. On your branded accounts or just on accounts with no followers. Can you tell me about how these deals work?
A Yeah. So UGC deals are as stable as it gets because you're posting like 20 to 30 videos a month, maybe more, right? So it's fine if really 10 videos flop and then just a few videos do well. Some people like that. Having to do a sponsored deal, having to really make sure that it goes viral can be stressful. Some people prefer like, oh, okay, so you will basically just give me the playbook of what kind of videos that I should be making and I just need to post like One video a day. Maybe it only takes them 20:30 minutes to make the video. And that comes with some base salary, which is like very stable and also comes with some incentives. So like if your coupon code gets more than X redemptions, then we'll give you a bonus or each, each redemption that you get will give you 20%, 30% of LTV of each of these users that come in. Or maybe we do a view incentive. There's no rigid way to structure it, right? You should just talk with the person that you're trying to hire for the UGC deals. And you can see when their eyes twinkle and then you want to obviously incentivize them. The way that they're excited to be incentivized. The industry standard is usually you pay like 2000 ish per month. It could be a little lower, a little higher depending on who you're targeting, but 2000 dollars per month, and then some incentive bonus on top of it. And it usually shakes out. Like you will probably …
AI assessment note: “The industry standard is usually you pay like 2000 ish per month”
Answered raw tape
D 4 · C 5 · P 4 · Cm 4 4.30
Q Okay, so if you do this, you're gonna find like a million ideas. How do you sort through all those ideas? And find the right content formats to try.
A So firstly, you can get a lot of ideas from step one, where you have the list of influences that your users watch. So you could think about what type of content are these influences posting? What sponsored content have they posted before and which of these videos have popped off? Like, why do you personally think that they did well? And then you could take these hypotheses and, you know, try them out. If you're talking to your users, you could ask them what other tools that they use that are similar to your tool or tangentially related to your tool. Do those tools have social media accounts? What type of content are they doing? You can learn a lot just from what your competitors are posting. And if your angle is similar to them, then you could get inspiration from what they're doing. You could scroll yourself on the TikTok account that we talked about earlier, the TikTok account you created just to see what the algorithm serves you and just keep scrolling until something naturally grabs your attention. And that can give you ideas. Either you could try to emulate that hook or you could build upon that hook and say, okay, this is the reason why I think I stopped. And I think that our users might like it if we, if I tweak that hook a little bit and you can kind of start from there.
AI assessment note: “which of these videos have popped off? Like, why do you personally think”
Answered raw tape
D 4 · C 4 · P 4 · Cm 4 4.00
Q Okay. So let's dive into the first step, which is the ingredients. How do you know what platforms and what content ideas are going to work?
A Yeah. So to create a truly viral video, you have to understand what your viewers want to see, which you have to ask yourself, like, who are your viewers? What are their interests? What are they currently watching? Why are they watching it? And how can you create content even more engaging than what they're currently watching? This is the most boring part of the process, where they save you months of work and increase the odds of viral video, in my opinion, by a significant margin. To do this, you can even explicitly ask them for their Instagram handles, and you can just check who they're following. What do they enjoy watching in their free time? So once you find a few of these influencers that your ideal user demographic follows, you can then use Instagram or TikTok's own algorithm to help deliver you Who you can sponsor or bring in house. You can go to these influencers profiles and click suggested similar accounts or see what are the hashtags that they mainly post on. And you'll get an easy list of hot leads that you can also follow. Once you have these, this list of influencers, you can create this new Instagram. This new Instagram is basically just going to be delivering you new people that you can either sponsor or work with. One of the biggest risks that come with influencer marketing is you basically, you pay for a post and it really does not do well at all. Or maybe the…
AI assessment note: “ask them for their Instagram handles, and you can just check who they're following”
