The Exchanges

Q competition on YouTube. You could probably even record a Loom video pretty quick and rank on something niche if you have a niche SaaS. That's super cool. Let's dive into the actual playbook here. If you were starting over with a SaaS or with content in 2026 and you wanted to actually create content that ranked In YouTube search engines that actually drove revenue. What would be your step-by-step playbook?

A I'd repeat the exact same process every single time for any product that I build or any business that I work with. The first thing that I think people really get wrong in SaaS is they're so obsessed with getting customers. They don't take the time to think about who those customers are and the problems that they have. The first exercise that I would put you through would be a breakdown of the awareness ladder for your specific customer. So I don't worry about not aware of the need, which is Typically the bottom. I go right to aware of the need, then there's aware of some solutions, then there's aware of specific solutions, aware of benefits, and then convinced and ready to buy. I used to just do this in my head, but now you could talk back and forth with ChatGPT and think about the questions that someone who would want to buy your product would be asking at every step of the journey along the awareness ladder. You then want to figure out how are they asking it? Because a lot of people can say, I understand that someone would ask this question, but how they would ask it? Very different story. So use something like vidIQ or what I use Keywords everywhere to type into the YouTube search bar and see how many people are actually searching for that per month. I would then put my strategy together for which videos that I want to make prioritizing based on the intent of the traffic. So…

AI assessment note: “The first exercise that I would put you through would be a breakdown”

Q Would you be able to show me, like, Like a video or a search keyword that you rank for that drives meaningful revenue for your business?

A Totally. So the example that I'll show you is a video called best Instagram unfollower tracker apps, and it's got 25,000 views and it was made seven months ago. So anybody who's searching this in, they obviously have the immediate problem and they're looking for a solution. As I mentioned earlier, our biggest problem is that people have been scammed by the other options. And so this actually gave me an opportunity to also educate people on why and how we're different. Which made the conversion for this way higher. Here's the analytics. So you can see that I made this thing seven months ago. It took me 20 minutes to make. And look, it's getting this many views every 48 hours of people that are incredibly warm and ready to buy. And then let's see here in terms of the keywords we're ranking for. We are number one for unfollower app Instagram. Not bad. Uh, best Instagram unfollower tracker number one. As you can see, there's a lot of ones here.

AI assessment note: “the example that I'll show you is a video called best Instagram unfollower tracker apps”

Q Okay. We're going to get all into this YouTube search. Playbook, but I understand how you, did you even come across the idea for follow buddy? Like how do you even come up with this idea?

A Very funny story. So when I was growing my agency, I started making content about how to grow online and I was more focused on helping people grow. So getting followers, but a lot of people on Instagram are very concerned about who was unfollowing them. And so through doing that kind of content, so many people just saw me as their Instagram support person. And I tried my best to always answer these questions, but I started getting So many of them really quickly around three or four years ago, all around the specific subject of people getting banned or losing their Instagram account. And after investigating it a little further, I saw it was because they all were using an app to find who unfollowed them and why it got them banned is because it violated Instagram's terms of service. So then I was like, well, is there a way to do this? That is safe. My team and I went to the drawing board. We found a way that you could kind of do it. I made a video about that and it got like one point Something million views. And that strategy that I brought to the internet has since been repeated so many times that it's referred to as the compare lists method. I actually built a business for a guy by accident because we just sent the traffic like a million people to some random list sorting tool on the internet. So he owes me a coffee. And then we decided like, can we build this thing? So I was ch…

AI assessment note: “So then I was like, well, is there a way to do this? That is safe.”

Q I really want to talk about this YouTube search strategy. I think there's a huge alpha here. We had someone on the channel recently that talked about this. I want to go even deeper on it eventually, but first just explain to me at a high level, how do you get customers for your SaaS?

A All of our traffic is organic and it's all search based across the different social platforms. Why search traffic is so important is because it's high intense traffic. So I don't have to convince people of something. They've already convinced themselves. They're simply trying to source a solution, and I want to be the guy that can give it to them. And any business, even if you're not a SaaS business, you should be doing this because I guarantee you, even if there's not a ton of people searching certain things that would lead them to you, guaranteed there are some. And if there's no content for YouTube to put there, they put the next best thing. So meaning that something bad even could rank number one if there's not much competition.

AI assessment note: “All of our traffic is organic and it's all search based across the different”