Q Okay, so let's talk about the main reason why I wanted to bring you on this channel is that you built a boring or unsexy business in a boring and unsexy niche Taxation. Taxes. So let's talk about this boring business. Why do you think that this business specifically, this boring business worked and became a million dollar business?
A I think it works for, All competition for real demand. In unsexy markets, you often have fewer talented founders chasing very real problems. And the ratio of opportunity to competition is way better. Second, extremely high pay. Taxes, compliance, domiciles, people don't want to deal with them. They just want to hire somebody to pay somebody just to forget about this. Which is exactly why they're willing to pay. Third, the value is concrete and quantifiable. In a lot of startup categories, you're selling a brighter future or some vague promise. In Texas, you can say, here is a likely financial benefit, and here is what our service costs. It makes the customer decision rational and straightforward. So you need to sell less. Fourth, it matched our strengths as a team. So this wasn't just an unsexy market with opportunity. It was a market where our strengths were unusually complementary. That's why I think it worked.
AI assessment note: “In unsexy markets, you often have fewer talented founders chasing very real problems.”