Steven Cravata

“When I look at like the most profitable niches in mobile apps, I think a lot of them do have to do with helping people be better, lose weight, quit vaping, quit drinking, anything in the health space, I think will absolutely crush.”

“Marketing really is 95% of the success of a mobile app.”

“Being a young founder, you truly do have an advantage. Because all these old heads in the industry, these big, slow moving companies that never iterate on their idea, a small, nimble entrepreneur can take them out. All it takes is one viral TikTok.”

“I don't think you should ever really upgrade mixed panel or amplitude. Like you should get your data, understand what you need to change and then get out.”

“Puff count has been live for four years, but only last six or seven months have I really made decent revenue per month.”

“When I changed PuffCount to a hard paywall, and I made users commit to a free trial before they could use any features in the app, it changed my business overnight. My conversion rate shot through the roof upwards of 20, 25%.”