Gravl

“We launched around two years ago, and now we have over 70,000 subscribers. Last month we made over 440 K.”

“And then in terms of infrastructure for running the actual app, like servers and AI builds and other tools, I'd say around a grand a month as well.”

“For us, the bigger distribution was paid ads. We started running ads as soon as we obviously added the subscription model. I still remember like running our first app, we got a subscription within the 1:10 minutes of like activating the ads. Yeah, that was the…”

“We use React Native and Expo. For the backend, I did .NET for most of the core functionality. I've also used Next and React to build some, like, internal admin dashboards.”

“Our expense number one is Meta and TikTok, and then maybe a little bit of Google, maybe a little bit of Apple search. I'd say a third is somehow accurate. A third of our revenue that is. This doesn't include making the ads, but just the cost of running them.”

“Initial MVP took around two to three months, maybe.”

“Make sure that you are showing the users that this is an AI app because that sells now.”

“Hard paywall before you sign in for the first time. It's like how many users Are actually going to pay before they actually see their product? And the answer is a lot.”

“I posted this thread on how I build gravel. Back in the day it was called Gains.ai, and I shared kind of the technical specs around it. It got over a couple hundred likes within the first couple hours and over 300,000 impressions. Yeah, we got our first couple…”

“Expense number two is salaries. It was mainly just the three of us for our first year. I did the development, and then Matthias and Aaron did the growth and ads. Since then, we've grown the team to probably maybe 13 to 14 people, give or take. There's some, li…”

“And one of the important things that we grew a lot with this, and that was our support. So we have a twenty-four-seven support chat inside the app, and that includes everything from articles to messages, and we'll have someone reply. An actual person, not an A…”