The Wisdom Wall
3 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.
“you have to be very, very careful who you invest with and do JVs with, because I'd say, 80% of the time, maybe 70% of the time, those deals go bad because you have too much, there's too much closeness for all the reasons we were talking about earlier.”
“I find that the most success we have is when it is Very clean, very on trend, timelessly on trend in terms of finishes and palette as a whole. But then there's fun, interesting, unexpected touches.”
“price per square foot, and this is really important, is a data point metric. It is not an end-all be-all by any means, because there is a principle called diminishing returns that is very real. Like, if you can't find another house that's sold for ten million dollars, you can't use price per square foot thinking…”