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Sachdeva: Non-English speaking Indians pick English app menus for aspiration
“They had no working vocabulary of English, they did not know the language, yet when given an option, they will pick that language. Because of aspirational reasons. And in fact, there was a lot of trust deficit. A lot of these regional language apps in the past…”
Sachdeva: Every Indian City Has a Top 5% with High Disposable Income
“This narrative that tier one is where all the disposable income is and tier two, tier three is where you don't have. Is not the truth. If you have a very widely distributed product in every single city, you will find that top five percent with all the disposab…”