The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Mehta: The Whole Truth maintains D2C repeat rates upwards of 50%
“Our repeat rates, if I talk pure data, till today, on BTC, our repeat rates are upwards of 50%. It is unheard of in the industry. When we started, we had a 75% repeat rates.”
Shashank Mehta May 9, 2022 ▶ 50:52 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
Insight
Mehta: International Travel Experience Defines The Whole Truth's Core Customer
“And the biggest check mark which makes someone a consumer of old truth is, has traveled outside the country at least once.”
Shashank Mehta May 9, 2022 ▶ 49:21 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
Insight
Mehta: Startups must invest in brand from day one, not just performance
“Invest in brand as little as possible, but invest in brand, not just performance from day one. Because performance marketing is a commodity. It becomes very quickly.”
Shashank Mehta May 9, 2022 ▶ 58:52 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
Prediction Didn’t hold up
Mehta: The Whole Truth aims to hit 100 crore INR ARR by year-end 2022
“And hopefully by the exit of this year, we will be at a hundred crore ARR.”
Shashank Mehta May 9, 2022 ▶ 53:19 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
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