The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Fair & Lovely Is the Second Most Trusted Brand Among Indian Women
“It is the second most trusted brand among women in India, and that is not to be dismissed as a minor achievement.”
Anjali Ravi Kumar Argues Most Men Support Gender Equality and Women's Progress
“I really believe that there are more men out there who believe in gender equality and women's progress than there are men who don't, and I want to find my, you know, way for sheroes maybe, and, or to give space to those men, because they're such a powerful for…”
Taneja: Top Indian FMCG companies trade at 10x revenue or 50-60x profits
“Large brand companies with high gross margins and high EBITDA margins typically trade at around 10 times revenue. And I wouldn't call it at 10 times revenue. I would say they just trade at 50, 60 times profits. So if you're able to demonstrate like 15, 17% Pat…”
CMOs at L'Oreal, Unilever, Walmart, and Macy's use Peppertype
“So we are seeing CMOs of large companies like L'Oreal, Unilever, Walmart, Macy's use Pepper type.”
Shivakumar: 2003 pricing strategy drove 43% quarterly volume growth at Unilever
“And when we did that, the first quarter, when we put this whole strategy in place, we grew 43% volume growth.”
Shamani: FMCG Giants Lack a Personal Front Face for Storytelling
“Like there's no front face in Unilever who could come out and talk about that.”
Premji Invest, Unilever, ITC, and the Mariwala family are Fireside LPs
“Our LPs are either large consumer family offices or even, in many cases, the consumer companies themselves. And we have publicly announced that, you know, the Premji Invest and the Marivala family and Unilever and ITC, these are some of our investors.”