The Ledger
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Venkatachalam: Backs Sauce VC rather than investing directly in consumer brands
“In consumer brands, I won't do it on my own. It's just too hard. You have to just do that one in, you know, one sector all day, every day. So I normally was not an LP. I used to do things direct, but for consumer brands, I said, okay, I will be an LP in sauce …”