The Ledger

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why aren't all 1 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight

Functional Positioning Fails to Create Brand Aspiration in Footwear

“Functional positioning, you are not able to create the aspiration. So I would have played the brand story a little differently, right? Given a little more of an emotional connect rather than a pure functional connect.”

Ganesh Balakrishnan Jan 23, 2023 ▶ 44:38 Shark Tank India Behind The Scenes With Flatheads Founder - Ganesh Balakrishnan

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The Ledger

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