The Ledger
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Taneja: Purplle has never executed layoffs or retrenchments
“We've never let go of people. There have been never any retrenchments at Purple. We never. Even if we close down a business unit we absorb those people in our other businesses. We have never asked anybody to go just because we were shutting some part of the bu…”
Taneja: Purplle acquired Faces Canada at ₹300+ crore revenue with zero layoffs
“Then in December, 2021, early Jan, 20, 22, we acquired Faces Canada. It's a, it's probably India's top four or fair makeup brands. North of 300 crores of revenue, about 11, 1200 people and so that was a big acquisition for us, but and we had to really navigate…”
Taneja: IvyCap made 22x on Purplle, returning ₹330 crore
“Luckily IVCAP also exited that round in 2021 for about 330 crores. So they made about 22 X of their investment. IVCAP fund one was about 240 odd crores. So we returned much more than the fund size itself. Although we got only 15 crores from that fund.”
Taneja: Purplle founders did not speak to media for first 7-8 years
“I think first seven, eight years of our life, we never spoke to media.”
Taneja: In 2011, payment gateway integration took 30 days and bank-by-bank paperwork
“Getting payment gateway integrated used to be a 30 day process. You know, it was not plug and play that you can do today. You know you had to get documents signed with every bank whose net banking you needed to accept.”