The Ledger
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Khatri: Fitbit was the only smartwatch option in India initially
“We realized that there's only a Fitbit in India and there's no other option.”
Khatri: Noise scaled revenue to ₹800 crore after wearables pivot
“And then on, we pivoted ourselves to a category which was smartwatches and hearable. And from then on, it started, we grew first year, then to one 50 crores. Next year, we more than doubled. From one 50, we moved to three fifty-odd crores. And last year, we wo…”
Khatri: Noise ranks third in APAC smartwatch market solely via India sales
“We are not selling in APAC and world right now. In terms of size, we are ranked third in APAC. Asia Pacific and in, in the entire globe, if you look at the ranking, we would be number nine.”
Khatri: Noise controls 27% of the Indian smartwatch market
“We are the largest brand in the country for last two years for smartwatches. We have close to 27% market share Siddharth, which means one out of every four smartwatch in the country is a noise smartwatch.”
Khatri: Noise grew revenue to ₹42 crore selling mobile accessories
“First year we did a revenue of 12 crores. It grew phenomenally well to next year, 24 crores. Third year, we were close to 24 crores. Again, we were very stagnant in revenue. I mean, we didn't grow because the ASPs were dropping, but the market was growing by t…”