The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated

Mehta: HUL spent over ₹200 crore on Ayush for ₹90-100 crore ARR

“And the biggest learning on Ayush, we spent upwards of 200 crores in two years of marketing money to build barely a 90 to hundred crore ARR brand, which is very bad return on money.”

Shashank Mehta May 9, 2022 ▶ 29:59 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth

Assertion Not checkable as stated

Mehta: Patanjali's success pressured HUL to build an Ayurvedic brand

“Because Patanjali was doing so well, we had a lot of pressure to create a Ayurveda brand of our own. And this team was just being set up.”

Shashank Mehta May 9, 2022 ▶ 27:59 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth

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