The Ledger
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Gutgutia: Ferns N Petals will remain debt-free and avoid selling equity
“And I told my company and everybody that will always remain a debt-free company will not take debt in our lives. And we will not let anybody, you know tell us what to do. We'll never sell our equity. Even, even if we do, it will be strategic beyond a certain p…”
Gutgutia: Ferns N Petals will complete its IPO within two years
“We should be done with their IPO, which would be happening in the next two years.”
Gutgutia: Ferns N Petals was among India's first franchised brands
“We were the, one of the first companies in India who started franchising our brand.”
Gutgutia: Ferns N Petals launched eight new businesses and all are profitable
“I started eight new businesses after that and all eight new businesses are profitable today.”
Gutgutia: The COVID-19 pandemic was a boom for Ferns N Petals
“So pandemic to me has been a boom, you know, if I say the business, because I've been able to Rediscover myself, did some great research, and started some businesses, and the way we built up our existing business.”
Gutgutia: Married co-founders must strictly separate work and home life
“That your husband and wife at home, at work, you are two individuals. There is no baggage of relation. There's no, nothing which has any influence of that relation in your working. So the personal life, professional life has to be dealt very differently. Secon…”
Gutgutia: Ferns N Petals will reach close to ₹1,000 crore revenue in 2022
“I mean, if all the verticals put together, we should be close to a thousand crores this year.”
Gutgutia: Ferns N Petals operates 12 verticals including funeral planning
“So we started something called Last Journey, which is funeral planning. We also had something called Baby Bless, which is, ah, you know, newborn baby or motherhood planning. We have a B-to-B solution, WDH Wedding Design Hub, where we provide people with a turn…”
Gutgutia: Ferns N Petals Faced Immediate Hostility from Delhi Florists
“What I did didn't go down very well with a lot of florists in the city. Second of all, I made a lot of enemies in our flower fraternity.”
Gutgutia: One wedding decor contract equaled a month of flower sales
“But I think that was a turning point for me because doing decoration was big ticket. You know, if I sell a bouquet for a thousand bucks, I do a wedding for maybe 50,000 bucks. So I was doing one wedding, which was almost equal to one month selling in the flowe…”
Ferns N Petals launched on Indiatimes and Sify before its own site
“Yeah, we started with couple of, you know, at that point of time, there were two, three shopping malls, shopping sites like India Times, Sifi. So, you know, those were the initial web portals which used to sell multiple things. So initially, we put our stuff t…”