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Sidana: Startups Should Solve Very Narrow Problems With Broad Market Applications

Ashmeet Sidana · Ashmeet Sidana, Engineering Capital on Technical insights and building a fund for Engineers · Aug 16, 2020 · at 37:11

Ashmeet Sidana, founder of Engineering Capital, explains product focus and why startups must narrow their problem scope.

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“A better approach is to identify a very small problem, a very narrow problem that has a broad application, and then you can build a very big company. That is the ideal way for an entrepreneur to do a startup, and so what I recommend to people is even at the risk Of market size, even at the risk of not eventually getting to a large enough scale, solve a small narrow problem extremely well, because a startup will have very limited resources.”

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