Sachdeva: Devotional Content Is the Second Largest Category on ShareChat
Ankush Sachdeva · How Have Indian Consumers Evolved In The Last 10 Years, Ankush Sachdeva, Founder, ShareChat and Moj · Jan 12, 2024 · at 1:03:06
Ankush Sachdeva, co-founder of Indian social network ShareChat, discusses user content consumption patterns across the platform's 180 million active users.
0:00 / 0:13exact quote · 13.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Surprisingly, devotion is number two on, on shared chat. I think we also have a, probably a higher skew towards women than internet audience. And that sort of makes devotion bigger.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ankush Sachdeva
Sachdeva: Non-English speaking Indians pick English app menus for aspiration
“They had no working vocabulary of English, they did not know the language, yet when given an option, they will pick that language. Because of aspirational reasons. And in fact, there was a lot of trust deficit. A lot of these regional language apps in the past…”
Sachdeva: The first profitable Bharat business will be social media
“So the first profitable Bharat business would actually be a social media business. If you think about it from that phase, right?”
Sachdeva: Delhi High Court ordered ByteDance to stop scraping ShareChat
“We in fact went to Delhi High Court. If you can Google ShareChat versus Hello or ByteDance. In fact, Delhi Highcore told, told them to not do this, not scrape, and in fact, change their app.”
Sachdeva: China Is Far Ahead of India in AI Recommender Systems
“Definitely. Definitely. There's no question about it. They're far more mature ecosystem to, like, in, in our narrow space of recommender systems, this is the specialization within AI, which we sort of work on, they're far ahead of India.”