Taneja: Launching private brands accelerated customer acquisition at Purplle
Manish Taneja · How Purplle Became a Billion Dollar Marketplace for Cosmetics Ft. Founder, Manish Taneja · Sep 19, 2022 · at 29:14
Manish Taneja, co-founder and CEO of Purplle, explains the unit economics and acquisition advantages of launching private label beauty brands.
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“And so we were able to acquire lot more customers when we launched our own brands, then, you know, when, then we were able to acquire, if we didn't have anything exclusive to the platform.”
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