Flatheads Converted One in Three Customers at Pre-Pandemic Pop-Ups
Ganesh Balakrishnan · Shark Tank India Behind The Scenes With Flatheads Founder - Ganesh Balakrishnan · Jan 23, 2023 · at 33:40
Ganesh Balakrishnan discusses Flatheads' offline pop-up strategy in tech offices before COVID-19 remote work disruptions.
0:00 / 0:08exact quote · 8.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Every week we used to do at least two roadshows, and that worked beautifully well, right? People tried the product, one in three customers who used to walk into our pop-up used to convert into customers.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ganesh Balakrishnan
Balakrishnan Rejected Shark Tank Offer Because 70 Lakhs Was Insufficient
“And I genuinely believe that
You know, 70 lakhs is not enough for, you know, creating this all over again.
Which is why I said no.”
Balakrishnan: Flatheads Should Have Paused Operations During COVID Lockdowns
“I would have paused everything. I would have told people to go take a holiday, right? And come back and we will try when this madness dies down. I would not have spent as much on trying to force the product into the market where the demand was low, which is wh…”
Balakrishnan: Consumer Brand Markets Are Not Winner-Take-All Like Tech
“And the beauty of the brand ecosystem is also that unlike a tech play, it is not a winner-take-all, right?”
Momoe Pioneered Offline Mobile Payments in India Before Paytm
“Momo was in, in one of the first mobile apps that enabled mobile payments at real world restaurants, retail stores, and so on. At that time, even the Paytm's and the Mobyquicks, which were the big guys were doing you know, utility bill payments and recharges. …”
Offline Mobile Payments Were Largely Undeployed Globally in Early 2010s
“In fact, worldwide, other than China, where, you know, WeChat Pay and Alipay had exploded, most of the other places, literally Google had done one pilot with Google Wallet, and PayPal had done one pilot, but that's about it. Nobody had deployed this.”
Flatheads Is Dormant and Exploring Potential Acquisition Partners
“Right now the company is still very much, you know, pretty much dormant, right? We have done all our supplier negotiations and closed stuff. So we are trying to figure out whether there is a potential home where flatheads can belong. It could be another brand.…”