Mukherjee: No consumer brand achieves massive scale purely online
Kaushik Mukherjee · Indian Beauty Standards, Marriage & Life Lessons | Vineeta Singh & Kaushik Mukherjee on Neon Show · Jul 28, 2023 · at 45:49
Kaushik Mukherjee, co-founder and COO of Sugar Cosmetics, explains why the company expanded from pure e-commerce into physical retail stores.
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“If you look at the data, no brand in any consumer sector that has become very, very big with the internet of that time and what you treat it to be, could be only a digital brand.”
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