Karan Bajaj reflects on how writing a bestseller in three months part-time contrasted with spending two full-time years on a rejected novel.
Assertion Not checkable as stated
Infamous 'Wolf Gupta' ads were just 8 of 1,200 WhiteHat Jr creatives
“We are talking about, like, 1200 creatives on Facebook. Out of which six or eight creatives out of 1200, or maybe like, you know, creatives You know, Vish our social media creatives that somebody thinks is, it's not that there's a claim that this kid has made …”
Insight
Startups should not hire product managers during the zero-to-one phase
“The zero to one, the founder's role is the product. They shouldn't, you should not hire a product manager in zero to one. You are the founder is the owner of the product, right? One to hundred, the founder's role is business system scaling, right? Your whole s…”
Disclosure
WhiteHat Jr had 20-30 marketing interns posting social content without oversight
“Marketing, like there was a bunch of 20, 30 interns doing whatever they wanted, because there was no oversight on them at all, right?”
Insight
Blitzscale one or two working distribution channels and abandon the rest
“One or two distribution mediums work. Once you figure out those one or two distribution mediums that work, you should go blitz scale on them and just let go of everything else.”
Assertion Not checkable as stated
WhiteHat Jr reached ₹100 crore monthly revenue solely via Facebook and referrals
“We built an entire hundred crores a month business just on Facebook advertising and referrals, right? People were referring Whitehead Junior and Facebook advertising was working and we did nothing else, right?”
Opinion
Traditional book publishers are not marketing experts
“Obviously publishers are not going to be, You know, despite their best efforts, they are not going to be marketing experts. And so, yeah, you have to take it in your hands completely.”