Khurma: Education fads and hype advertising inevitably collapse because trust relies on word-of-mouth
Manan Khurma · The Reasons Why Entrepreneurs Fail! Ft. Manan Khurma, Founder - Cuemath | 100x Entrepreneur · Dec 26, 2022 · at 45:58
Manan Khurma, founder of Cuemath, discusses artificial demand and misleading marketing tactics in the Indian EdTech industry.
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“Education is inherently very, very driven by word of mouth. So if you have some short term fads coming in, you know, or some, let's say this advertising of this kind and so on. Yeah, it may take hold for a certain amount of time, but ultimately people will see through it. And people will say, okay, you know, this was like all a facade or whatever. And we did see a lot of that last year, right? And that's why so many startups ended up holding up.”
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