Ramdas: Founders competing with incumbents should pitch liberation from legacy drudgery
Shreesha Ramdas · How Startup’s Should Find REAL Customer Pain w/ 4x Founder Shreesha Ramdas (Lumber) · Nov 14, 2025 · at 30:56
Shreesha Ramdas, founder and CEO of construction tech startup Lumber, discusses positioning and storytelling strategy when competing against legacy software incumbents.
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“One thing which every founder should capitalize on is that anything, any company that has stayed on for a long time, their technology is old. They are an old tech stack. And, ah, they, ah, you know, all the workers, especially the newer workers who are coming into the industry, associate anything that's old, that has been for a long time, with a lot of manual steps that needs to be done in order for that solution to work. And so now your story should incorporate all of that element. It should paint a picture of how there is drudgery in, in using that platform. And how you are going to liberate them from that drudgery, from that old school of thinking.”
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