MacInnis: No Amount of Hard Work Overcomes the Wrong Market
Matt MacInnis · What Mistake Founders Make With A-Players | Matt MacInnis | COO Rippling · Feb 7, 2026 · at 2:53
Rippling executive Matt MacInnis challenges the common startup narrative that founder willpower and persistence guarantee success.
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“No matter how hard you try, if you have picked the wrong market, if you have built the wrong product, There's no amount of hard work that's going to change the fact that the market doesn't want what you have.”
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