Singh: Blended CAC is highly misleading without scalable channel analysis
Sarbvir Singh · The most common mistakes founders make ? w/ Sarbvir Singh, Waterbridge Ventures · Sep 14, 2019 · at 21:41
Sarbvir Singh is Managing Partner at Waterbridge Ventures, discussing startup metrics and evaluating product-market fit.
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“Many times I feel, think word like CAC, LTV, et cetera, can be, you know, misleading sometimes. Because the average is, is many times misleading. You can't just look at the average CAC. You have to look at what channel, what is, you know, working there. Is it scalable? Sometimes you can have a very low customer acquisition cost in a non-scalable channel. And, you know, then that's not as helpful as having it in a scalable channel.”
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