Somani: Founders fail to test customer willingness to pay early enough
Amit Somani · Reverse Brain Drain, Reality Of Venture Capital And India’s Next 10 Year Explained By Top Indian VCs · Jun 23, 2024 · at 57:33
Amit Somani, Managing Partner at Prime Venture Partners, explains why B2B startups struggle with unit economics and price discovery.
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“I think people don't do enough of this willingness to pay experimentation early on, right? In terms of what will it take to get to it.”
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