Featurely founder Vasanth Namasivayam explains why standard LLM transformer architectures cannot accurately simulate realistic human user cohorts for market research.
“Transformer models, OpenAI, is great at providing feedback on the average, but it doesn't cover the edge cases. Or the edge cases of your opinions. So that's the problem. So ChatGPT is good at persona feedback. It kind of averages it across the population. But if you really want to understand how does the population react? How does the population interact? Not only in the Gaussian middle, but also on the edges. Then, you know, ChatGPT is not built for, you know, that kind of application at all. And so it would require kind of, not just using base transformer models, but more hybrid architectures to be able to pull that off.”
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