Karuturi: The transience of fresh flowers forces daily, intentional commitment
Rhea Karuturi · Why Do Indians WORSHIP Bhagwan Using Puja Flowers? | Hoovu Founder on The Neon Show · Oct 13, 2023 · at 33:43
Rhea Karuturi, co-founder of Indian floral startup Hoovu Fresh, explains why traditional Hindu puja requires fresh blossoms rather than permanent artificial flowers.
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“The whole beauty of fresh flowers is that they do die every day. And then you have to kind of keep going back there and saying, even if it's an ancestor's photo, right? You're saying this person is important enough to me that I'm showing up every day and doing something special in that spot.”
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Karuturi: India's puja flower market is 3x larger than bouquet market
“And actually in India, if you look at it, the Puja flower market is three times bigger than the bouquet flower market, which a lot of people don't realize.”
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“Yeah, I think a big part of the founder journey is making yourself redundant all the time.”
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“Our parents kind of going to Kenya and buying that farm. I don't think they expected it, let alone anyone else, and then becoming the world's largest rose cultivator and stuff like that.”
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“It was just a way of like connecting with them, which I think is actually true for a lot of people today. And I'm like, that's not wrong. And that's not bad. You know, it's just a gateway into some kind of mindful practice.”