Sambhav Jain: Teenagers act as household CTOs influencing major family purchases
Sambhav Jain · Fampay Founder on Fintech for GenZ and Funding ft. Sambhav Jain | 100x Entrepreneur · Aug 30, 2021 · at 34:29
Sambhav Jain, co-founder of Indian teen fintech platform FamPay, explains how Gen Z dynamics differ from older generations in driving household tech and product adoption.
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“Teenagers may not be the decision makers at home, but they are the decision influencers. So just. Look at any purchase that that is made in home, right? Be it a TV, a car, phone, refrigerator, or anything. Parents go to their kids and ask like which one to buy. It's the kid who's influencing those big purchases and all of those decisions, even after not being the decision maker, they're heavily the decision influences because they go and research on which are the best specs, which color, Should we buy the car for and like everything, right? So kids are essentially the CTOs of the households.”
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