“Each film spends nowadays a good 20 to 30 crores on marketing. A small film will spend five to 10 crores. Bigger films will spend a lot more.”
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More from Roshan Abbas
Insight
Abbas: Forget 1,000 true fans; monetize 100 fans at a higher price
“What they used to talk about is the thousand true fans. But I think, you know, it's not about the thousand true fans. I also know that there are people who are monetizing, you know, a hundred people. But if you can monetize those hundred people for 10,000 rupe…”
Roshan AbbasAug 9, 2021▶ 24:23Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
Insight
Abbas: Attention spans haven't shrunk; platforms optimized for existing behavior
“Attention spans were always low. It's not that it's a new phenomenon. It's just that people have started making good use of the fact that, oh, you don't want to watch something long? Watch it for 10 seconds on TikTok. Watch it for 30 seconds on Moj or, you kno…”
Roshan AbbasAug 9, 2021▶ 42:37Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
Insight
Abbas: Angel investing is membership in a founder's dream, not privilege
“Don't think of your investment as a position of privilege. You know, you've been given membership of someone else's dreams. Help build that dream.”
Roshan AbbasAug 9, 2021▶ 19:56Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
Insight
Abbas: Evaluate founders by whether you'd still drink with them if they fail
“If you can't engage me, I think my bias as a communicator comes out saying you know, would I love to spend an evening with this person otherwise? Beyond the thing. What if it fails? Would I still like to spend that evening with you? Would I sit and have a drin…”
Roshan AbbasAug 9, 2021▶ 27:00Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
Disclosure
Abbas: I continuously hire my replacement in every business I build
“I think one process is that I deeply believe in is that I keep hiring my own replacement and everything that I build. You know, I'm always trying to groom new leaders and I then let them go on their path.”
Roshan AbbasAug 9, 2021▶ 27:45Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
Insight
Abbas: Empty market niches often have hidden reasons for being ignored
“So, so I think sometimes if you realize that an area has been left alone and it's only being serviced by two, three people or whatever, maybe there's a good reason that everybody else is not chasing that.”
Roshan AbbasAug 9, 2021▶ 34:43Power of Storytelling ft. Roshan Abbas, Investor | Entrepreneur | Actor | Director | Producer
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