Verma: Physical-world tech adoption scales slower but creates far stronger defensive moats
Ritu Verma · Ritu Verma on why Ankur Capital is betting big on Agritech and Healthcare in India · May 18, 2020 · at 19:17
Ritu Verma, co-founder of Ankur Capital, discusses why 'phygital' B2B business models in agritech and healthcare are resilient despite slower initial adoption.
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“There is an intersection of these technologies with the physical world, which obviously slows things down, you know, versus something going viral in a year or two. Ah, but on the other hand, these are modes, right? So as you get those right, ah, dislodging you is super difficult.”
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