Insight certainty 4/5 debate potential 2/5

Suhasini Sampath: A good deal requires leaving money on the table

Suhasini Sampath · Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S · Mar 8, 2024 · at 1:00:42

Yoga Bar co-founder Suhasini Sampath shares her negotiation philosophy following the acquisition of Yoga Bar by ITC.

0:00 / 0:10exact quote · 10.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“You have to leave money on the table to make money. And I think that's the important thing to remember. There is no such thing as a good deal. The deal happens when everyone gets an exit and all parties on the table have won.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Suhasini Sampath

Insight
Suhasini Sampath: Food brands need 60%+ gross margins to sustain D2C
“A 30 to 40% gross margin product cannot sustain through a website. You need a 70% gross margin product. So just because everybody does D to C, Personal care can do D to C. Food cannot, because your gross margins has to be north of 60%, because you have the log…”
Suhasini Sampath Mar 8, 2024 ▶ 57:56 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Opinion
Sampath: The beauty industry has destroyed human intellect
“I find I find, like, I actually think the beauty industry has destroyed our intellect.”
Suhasini Sampath Mar 8, 2024 ▶ 16:07 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Opinion
Sampath: Biscuits consist solely of maida, hydrogenated fat, sugar, and zero nutrition
“Completely avoid biscuits because biscuits are just maida, hydrogenated fat and sugar. There's no nutrition there.”
Suhasini Sampath Mar 8, 2024 ▶ 34:48 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Insight
Sampath: Building sensible offline distribution requires at least 300 crore rupees
“No, it's a very expensive process. You need 300 crores at the very minimum to kind of like build sensible distribution.”
Suhasini Sampath Mar 8, 2024 ▶ 52:54 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Opinion
Sampath: Besides YogaBar, Startups Haven't Built Serious Indian Food Companies
“I would say in food, food is, is difficult. I think it's owned by the FMCG companies, and I think I might be biased, but I think except us, I don't think, I mean, I think we built a serious company in food.”
Suhasini Sampath Mar 8, 2024 ▶ 55:56 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Insight
Suhasini Sampath: Valuing food brands on ARR is nonsense due to seasonality
“Aur ye ARR sab kuch is just bakwaas, like, people don't value you on your annual run rate. There is a buying cycle for the consumer for food, like for juices, it's April, May, June, when it's summer. You have to take annual, I mean, the full years, last year's…”
Suhasini Sampath Mar 8, 2024 ▶ 59:40 Building YogaBar to a 500 Cr and selling it to ITC ft Founder Suhasini S
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.