Lal Chand Bisu, co-founder of Indian audio content platform Kuku FM, shares the startup's multi-year growth targets with host Siddharth Ahluwalia.
Opinion
Bisu: 90% of Indian government offices have terrible work environments
“Private job is much, much better than government jobs. Like, first time, where I feel like, yeah, 90% government job office, you can't sit for five hours. Like, it's so bad.”
Insight
Bisu: Standalone unlinked podcasts fail with mainstream Indian audiences
“So, in India, we started with podcasts, but within three months, we realized that in India, normal people are not consuming content. They don't want to listen to one episode, but they don't want to listen to another episode, because it is not linked. So, there…”
Opinion
Bisu: Private jobs are far better than Indian government jobs
“Private jobs are much, much better than government jobs. Like, that, that, the first time I felt like, 90% government job office, you can't sit for five hours. Like, it's so hard. 90% offices, you can take any government job. It's so hard. And if you talk abou…”
Insight
Bisu: Aspiration in India extends to the last mile
“Everyone is aspirational in India. Misconception is that we will be the top hundred million aspirational or two hundred million aspirational. That's not true. Actually, last mile person is aspirational.”
Prediction Didn’t hold up
Bisu: Kuku FM targets 50 million paid subscribers by 2025
“So our plan is to cross ten million paid users by next year, and then fifty million by twenty-twenty-five. Then hundred million will be our next target.”
Insight
Bisu: Indian family spending concentrates on education, status, and health
“Like, mostly, they spend three places. They have to sell their house or their land. One is education. Second is status driven things. You can also be married. Third is health.”