Shivakumar: Faster-Drying Fabrics Are a Key Unmet Need in Sarees
Shiv Shivakumar · How to Think Like a CEO & Build Like a Fighter | Shiv Shivakumar, Ex-CEO Nokia & Pepsico · Oct 28, 2025 · at 16:40
Former PepsiCo and Nokia CEO Shiv Shivakumar discusses identifying consumer pain points and product innovation opportunities across everyday apparel categories.
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“One of the biggest unmet needs for poor women on sarees is faster drying sarees. Because a number of those sarees are polyester sarees. They wash it. They want it to dry fast.”
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