Sidana Rejects Steve Jobs' Claim That Customers Don't Know What They Want
Ashmeet Sidana · Ashmeet Sidana, Engineering Capital on Technical insights and building a fund for Engineers · Aug 16, 2020 · at 43:04
Ashmeet Sidana, founder of Engineering Capital, discusses the importance of customer discovery for early-stage startup founders on the 100x Entrepreneur Podcast.
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“Steve Jobs often said that the customer does not know what he wants, he or she wants. I don't believe that. I believe that if you spend time with customers and you really understand and really listen to what they are saying, you can identify the problem and you can solve their problem in a better way, in a more interesting way. And so that is the one thing that I think no entrepreneur can do enough of, which is spend time talking to customers.”
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