Karuturi: Hoovu expands beyond fresh flowers into agarbattis and Ganga Jal
Rhea Karuturi · Why Do Indians WORSHIP Bhagwan Using Puja Flowers? | Hoovu Founder on The Neon Show · Oct 13, 2023 · at 28:52
Rhea Karuturi, co-founder of floral startup Hoovu, outlines the company's product roadmap beyond puja flowers into other traditional Hindu worship items.
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“Now we're kind of entering the rest of the Puja space with our Agarbattis and Kumkum and Ganga Jal and all of that.”
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More from Rhea Karuturi
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“To this day, women can't get vehicle loans, which is Fairly important for companies, right? Capital loans, essentially, unless, I mean, this is an informal rule, but you need to have like your father or your husband, like as a guarantor on the loan”
Karuturi: India's puja flower market is 3x larger than bouquet market
“And actually in India, if you look at it, the Puja flower market is three times bigger than the bouquet flower market, which a lot of people don't realize.”
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“Yeah, I think a big part of the founder journey is making yourself redundant all the time.”
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“Our parents kind of going to Kenya and buying that farm. I don't think they expected it, let alone anyone else, and then becoming the world's largest rose cultivator and stuff like that.”
Karuturi: Daily prayer rituals act as mindfulness gateways for young Indians
“It was just a way of like connecting with them, which I think is actually true for a lot of people today. And I'm like, that's not wrong. And that's not bad. You know, it's just a gateway into some kind of mindful practice.”