Ghorpade: Undercapitalized startups flounder in the US due to frugal GTM spend
Shailesh Ghorpade · Shailesh Ghorpade on Exfinity's journey to partner with the best SaaS startups of India · Dec 28, 2020 · at 35:55
Exfinity Venture Partners CIO Shailesh Ghorpade discusses why early-stage Indian SaaS startups struggle when trying to expand go-to-market operations in the US.
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“So the go to market and teams are an area in us where many startups actually flounder. And the problem becomes acute because at that time, you know, you may not have raised too much of capital and us is that way in our market where you need capital. So many times then you actually end up having suboptimal solutions because you are, you have to keep an eye on the, on your fuel tank, and then you never really get down to hiding the best, or you'll always be very, you know, frugal in terms of doing marketing spends or you know doing certain things like, you know free POCs, et cetera.”
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