Swaroop: Indian founders score 0/10 on founder-influencer distribution
Prayank Swaroop · How Accel Deploys $650M in India & Manages $5B in Growth + Late Stage | Prayank Swaroop · Apr 4, 2025 · at 26:49
Accel partner Prayank Swaroop discusses the importance of personal credibility and online presence when selling software to US enterprise buyers.
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“We, as the Indian ecosystem, don't talk a lot about content. We don't have influencers, but in the U S there are these influencer founders who, because, Hey, this guy is saying he is trustworthy. He has got a lot of credibility. So buyers buy from them. Right. I think that is definitely like, I would say we already zero on 10 in India for most founders on that.”
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