“In terms of revenue from a three year perspective, we look at it at about a hundred crores, but from next financial year, it's about 33. That's where we sort of see ourselves headed.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Supriya Paul
Opinion
Moving Josh Talks from English to Hindi was the company's smartest decision
“And I think that was like the smartest and the biggest decision that we made, which was to move completely into Hindi from an English or an English platform. And then soon after Hindi started picking up online on YouTube, we decided to launch in seven other re…”
Supriya PaulJul 4, 2021▶ 4:32How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
Insight
Everyday stories outperform celebrity talks on the Josh Talks platform
“Celebrity talks don't do really well as compared to you know, Anam Admi's talk. Because that's basically what we're known for right now. It's almost like your, you know, shopkeeper, or Kirana store owner, this is his story.”
Supriya PaulJul 4, 2021▶ 10:01How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
AssertionNot checkable as stated
Hindi audiences seek government jobs, while Marathi audiences prefer business content
“For example, like with Hindi, a huge part of our audience wants, aspires to be a government servant. So we have a huge category in government jobs. As opposed to Marathi where, you know most of our users are interested in business. So there are a lot of storie…”
Supriya PaulJul 4, 2021▶ 11:14How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
AssertionNot checkable as stated
Vernacular Indian video barely existed in 2017 outside South entertainment channels
“Video also, vernacular video did not exist in 2017. When we were there was only maybe two or three other players in the south, mostly in the entertainment category. You didn't know of any channels that actually existed in Marathi, Punjabi, Bengali.”
Supriya PaulJul 4, 2021▶ 16:32How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
Insight
Josh Talks videos see exponential view growth in years two and three
“What we've seen is, like, a video actually performs better in year two and year three. So it's almost like our views grow exponentially in year two and year three, as opposed to, you know, everybody consuming it at this point of time.”
Supriya PaulJul 4, 2021▶ 17:04How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
Disclosure
Josh Skills refuses to accept standard 2% edtech course completion rates
“We don't want to be in the space where two to three percent of our users are actually completing that course because we didn't start this for people to not spend time on it. We started it for them to be able to get a job after.”
Supriya PaulJul 4, 2021▶ 23:50How @JoshTalksLive went viral in India? ft. Co-founder, Supriya Paul
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