Horizontal Giants Wipe Out Vertical Startups by Adding a Tab
K. Ganesh · 75 Minutes Of Pure Business Insights From The Man Behind BigBasket, BlueStone & HomeLane · Jan 31, 2025 · at 11:43
Serial entrepreneur K. Ganesh discusses why GrowthStory avoided building 'Flipkartable' categories when conceptualizing BigBasket and BlueStone.
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“Then what will Flipkart and Amazon do? Wait till the category becomes large enough. Then they will open one more tab and you will be wiped out. And we have seen enough examples of that happening across fashion, across baby products.”
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